What’s the safest way to straighten or defrizz your hair?

Over my 28 years of treating hair, many clients have told me that they never believed that they could achieve straight hair while maintaining lustrous shine and bounce.

I am always happy to prove those clients wrong!

I’m single minded about this – when it comes to hair straightening and smoothing, you should aim for and expect nothing less than a perfect, beautiful finish.

How?

It’s all in the treatment choice – and making sure you use a method that’s right for YOUR hair.

I’m Oliver Daminar

Europe’s leading hair smoothing expert. Read on to find out how I can help you to transform your hair.

I give my clients an initial consultation to assess the texture, thickness, health and history of their hair. I then provide a completely bespoke treatment and service.

Using one of my preferred specialist treatments – the Brazilian Blow Dry / Keratin or Yuko Straightening System – you can achieve beautiful results whatever your hair type and whatever the look you want. Straight, wavy, bouncy or somewhere in-between – I’ve got you covered.

Brazilian Blow Dry / Keratin

Through the use of breakthrough bonding technologies, this customizable smoothing treatment actually improves the condition of your hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle for up to 10-12 weeks.

Wavy, straight, curly oily? When it comes to removing frizz, the Brazilian Blow Dry can work on most hair types, and is completely safe with or without formaldehyde.

Japanese Yuko Hair Straightening

This is the option to go for if you want to achieve permanent, poker-straight hair. Once the hair has gone through a thermal-straightening process, a neutralising solution is applied for a few minutes to set the straightened bonds of the hair. After a wash and a final blow-dry, you’ll be left with amazing, baby-soft hair that is permanently straight.

Unlike the Brazilian Blow Dry, which smooths out frizz and needs to be maintained every 10-12 weeks, you’ll only need to see me again when you have regrowth and need your roots done, which is every 6-12 months.

As Europe’s leading hair straightening expert you couldn’t be in better hands. Contact me for a no obligation chat and let’s see how we can truly, and safely transform your hair!

Jenny Sowerby